Monday, June 16

The MLS and Pictures

The best way to list your property is to use a reputable real estate office, hopefully one with good business ethics, to represent you. And a good real estate knows the value of the MLS and will use it to your benefit. That includes writing a detailed description that will interest your prospective buyers and quality pictures that will lure the buyer into coming to see your property. Pictures are of the utmost importance. Listings that do not have good pictures in the MLS fail to draw the same number of buyers. Pictures of a well-staged home. Obviously, if your place is a mess or your tenants of your property are piggy and cannot be prevailed upon to straighten up, you are better off without pictures. But overall, pictures are the greatest marketing tool. Pictures on the MLS listing, pictures on the flyers, pictures in the window of the real estate office for browsers to view. Before signing with any agency, ask them to send your their MLS listings so you can see if they put multiple pictures on their listings. Ask to see a flyer during the marketing presentation. And above all, insist that your listing is on the MLS and the keys are readily available at the front desk for other offices to show the property. Beware offices that want to hold an "exclusive" and run from offices that do not have top-notch pictures on MLS listings and good looking flyers. Marketing tools are often simple enough, but the quality will reflect on your property.

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Hoboken Realtor on Real Estate Now

Welcome to First Exit in New Jersey!

I am Stacey Morrison, a veteran of real estate sales in Hoboken, NJ. This blog is a straight-up discussion of real estate here from a Realtor's professional point of view.

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